Project Name: PlaySafe
Category: Branding, Print Design, Digital Design
Year of Completion: Spring 2020
Create a compelling visual system through a topic and its related audiences and transform a series of works with a unified style based on this visual system.
PlaySafe is to educate parents to learn more about how to buy or swap safe used toys and protect their children by avoiding unsafe toys and unsafe usage. Geometry shapes were chosen to create a sense of paper cuts. The design features dynamic, colorful and
playful of shapes, placement, typesetting and hand drawn illus-tration. Full of playfulness and dada style.