PlaySafe

Project Name: PlaySafe

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Category: Branding, Print Design, Digital Design

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Year of Completion: Spring 2020

Description 

Create a compelling visual system through a topic and its related audiences and transform a series of works with a unified style based on this visual system.

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Concept

PlaySafe is to educate parents to learn more about how to buy or swap safe used toys and protect their children by avoiding unsafe toys and unsafe usage. Geometry shapes were chosen to create a sense of paper cuts. The design features dynamic, colorful and

playful of shapes, placement, typesetting and hand drawn illus-tration. Full of playfulness and dada style.