Project Name: PlaySafe

Category: Branding, Print Design, Digital Design

Year of Completion: Spring 2020


Create a compelling visual system through a topic and its related audiences and transform a series of works with a unified style based on this visual system.


PlaySafe is to educate parents to learn more about how to buy or swap safe used toys and protect their children by avoiding unsafe toys and unsafe usage. Geometry shapes were chosen to create a sense of paper cuts. The design features dynamic, colorful and

playful of shapes, placement, typesetting and hand drawn illus-tration. Full of playfulness and dada style.

Flyer & Postcard Mockup 01.jpg
Project 2_booklet.jpg
signage 实景.jpg
wall graphics refine.jpg
wall graphics refine 2副本.jpg